{"id":24600,"date":"2024-11-06T09:54:19","date_gmt":"2024-11-06T08:54:19","guid":{"rendered":"https:\/\/rokjurman.com\/?post_type=portfolio&p=24600"},"modified":"2024-11-06T10:03:48","modified_gmt":"2024-11-06T09:03:48","slug":"its-time-have-fun","status":"publish","type":"portfolio","link":"https:\/\/rokjurman.com\/en\/portfolio\/its-time-have-fun\/","title":{"rendered":"It’s Time, Have Fun"},"content":{"rendered":"
It's Time, Have Fun<\/span>

Visual identity \u00a0\u00a0 \u2022 \u00a0\u00a0 Advertising<\/span><\/p>\n<\/div><\/div><\/div><\/div>

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About the client<\/h4>

The brand \u00bbIt’s Time, Have Fun\u00ab is a product of Lira d.o.o. and includes a wide range of items for leisure activities closely associated with the warmer months.<\/p>\n<\/div><\/div><\/div><\/div>

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Company<\/span>

Lira d.o.o.<\/span><\/p>\n<\/div><\/div><\/div><\/div>

Industry<\/span>

Sports and leisure<\/span><\/p>\n<\/div><\/div><\/div><\/div>

Challenge<\/span>

Rebranding<\/span><\/p>\n<\/div><\/div><\/div><\/div>

Year of creation<\/span>

2024<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section>

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An unusual challenge for an unusual end result, bursting with vivacity<\/h5>

Rebranding the It’s Time brand was a big challenge for me, because connecting six sub-brands into a meaningful whole brings with it quite a few challenges. The client’s wish was for the final image to be bold, different, lively, and above all to reflect the warmth and carefreeness of the summer months, as the vast majority of products are intended for this period.<\/p>\n<\/div><\/div><\/div><\/div>

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The \u00bbIt's Time, Have Fun\u00ab brand connects 6 sub-brands that represent different segments of items in the offer. Each has a specific color and graphic element assigned.<\/h6>[vc_single_image image=”24050″ img_size=”full” alignment=”center” css=”.vc_custom_1730154798863{margin-bottom: 50px !important;}”]<\/div><\/div><\/div><\/section>
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