Visual identity • Website
About the client
DeGrassi Boutique Hotel is a new 4-star accommodation in the center of Izola. The old palace, whose history dates back to the end of the 19th century, was completely renovated in 2021 and now has ten elegant rooms and an aperitivo bar.
BM21 d.o.o.
Hospitality
Visual identity, website
2020-2021


Modern design with a view of Venetian style
When preparing the visual image, the client’s desire was to combine modern design with Venetian style, as the building was once the home of a wealthy Venetian family engaged in fish processing. This is reflected in the careful selection of the basic font and colors and the system of graphic elements that return feelings to the past, but at the same time maintain contact with the present.
Rok Jurman
Studio Raj
Luca Stančič Kodarin
Rok Jurman





Listens to your needs and understands your business
We chose Rok Jurman Design because of the appropriate approach and comprehensive offer. It was important for us that our interlocutor was able to listen to our needs, understand our business and prepare our visual identity and website accordingly. We are very satisfied with the product because the image blends beautifully with our vision, we can easily use it on physical objects and printed materials, as well as in digital form. The website is elegant, transparent, responsive. Just as we wanted and considering the percentage of direct bookings, it also successfully serves its purpose!





