Visual identity • Advertising
About the client
The brand »It’s Time, Have Fun« is a product of Lira d.o.o. and includes a wide range of items for leisure activities closely associated with the warmer months.
Lira d.o.o.
Sports and leisure
Rebranding
2024


An unusual challenge for an unusual end result, bursting with vivacity
Rebranding the It’s Time brand was a big challenge for me, because connecting six sub-brands into a meaningful whole brings with it quite a few challenges. The client’s wish was for the final image to be bold, different, lively, and above all to reflect the warmth and carefreeness of the summer months, as the vast majority of products are intended for this period.

The »It's Time, Have Fun« brand connects 6 sub-brands that represent different segments of items in the offer. Each has a specific color and graphic element assigned.


Creativity and well-thought-out directions were exceptional and contributed significantly to our visibility.
Metka Zupin, Marketing & Sales Manager Lira d.o.o.The collaboration was inspiring, as it combines a professional approach with fresh ideas. I recommend it to anyone who wants a recognizable and creative result. If you want to experience true creativity, take the time to let Roku inspire you.

