Target & Viper bags
Advertising
About the client
The recognizable and multiple award-winning Viper brand is an integral part of the famous Slovenian bag brand Target. With the aim of satisfying the needs of more demanding users, they launched specific backpacks on the market, made on the basis of ergonomic research and sports parachuting.
Company
Live d.o.o.
Industry
Sport
Art Direction
Rok Jurman & Simon Bolčič
Year of creation
2015
Design is a solution to a problem. Art is a question of a problem.
– John Maeda
In collaboration with Simon Bolčič from the Target design team, we created the concept of the 2015 collection catalog, where the final product should reflect the pure aesthetics and high functionality of the product.
Poleg kreiranja novih kolekcij nahrbtnikov, sem imel možnost oblikovati tudi različne primere katalogov, plakatov in brošur z namenom čim bolj konsistentne pojavnosti na trgu.
