Target & Viper bags

Graphic design    •    Product design

About the client

Viper is an award-winning sub-brand of the well known Target Bags brand from Slovenia. Its aim is to fulfil the high-end market with advanced backpacks that come directly from ergonomic research and parachuting.

Client

Live d.o.o. (In-house design)

Industry

Sport

Art direction

Rok Jurman & Simon Bolčič

Year

2015

Rok Jurman Design for Target and Viper Bags (Izola) - catalogue design
Rok Jurman Design for Target and Viper Bags (Izola) - catalogue design
Rok Jurman Design for Target and Viper Bags (Izola) - catalogue design
Design is a solution to a problem. Art is a question to a problem.

– John Maeda

Together with Simon Bolčič from the Target Design Team, we’ve created the catalogue concept for the 2015 collection. Our goal was to reflect the futuristic, clean aesthetics and high functionality of the products.

Rok Jurman Design for Target and Viper Bags (Izola) - catalogue cover
Rok Jurman Design for Target and Viper Bags (Izola) - various logos
While mainly taking care of the new backpack collections I also had the chance to design various brand collaterals (catalogues, billboards, brochures, roll-up banners, packages) with the aim of boosting its reputation in the best possible way.
Rok Jurman Design for Target and Viper Bags (Izola) - brochure
Rok Jurman Design for Target and Viper Bags (Izola) - roll-up banners red dot design award
  • Rok Jurman Design for Target and Viper Bags (Izola) - backpack design
  • Rok Jurman Design for Target and Viper Bags (Izola) - backpack design
  • Rok Jurman Design for Target and Viper Bags (Izola) - backpack design
  • Rok Jurman Design for Target and Viper Bags (Izola) - backpack design
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