Graphic design • Product design
About the client
Viper is an award-winning sub-brand of the well known Target Bags brand from Slovenia. Its aim is to fulfil the high-end market with advanced backpacks that come directly from ergonomic research and parachuting.
Live d.o.o. (In-house design)
Rok Jurman & Simon Bolčič
Design is a solution to a problem. Art is a question to a problem.
– John Maeda
Together with Simon Bolčič from the Target Design Team, we’ve created the catalogue concept for the 2015 collection. Our goal was to reflect the futuristic, clean aesthetics and high functionality of the products.